How IT Air Travels Turned Travel Search into a Sales Funnel

The Challenge

IT Air Travels has served travellers from Rawalpindi and Islamabad for more than twenty years, selling flights, Umrah and Hajj packages, tours, hotels, visa processing and itinerary consultancy. Those six products share almost nothing in how people buy them, and the website had to serve all of them.

Six products, one landing page

A flight is a price-and-schedule comparison made in minutes. A visa is a documentation process with a long lead time. An Umrah package is a family decision weighing price, hotel distance, room sharing and inclusions. Listing them as service cards and pushing everyone to "contact us" would throw away the visitor's intent at the exact moment it matters most.

A two-decade offline business moving online

Twenty years of relationship selling meant the sales process lived in phone calls. The site had to capture the intent that used to arrive by word of mouth, without pretending a person was no longer part of closing the sale.

Seasonal, price-sensitive demand

Pilgrimage and route demand peaks in specific periods, and travellers compare agencies on price and inclusions. Package pages had to be clear enough to survive a screenshot shared with family over WhatsApp.

Trust in a cautious category

Travel buyers are rightly wary of fraud. Licensing, physical offices, named contacts and recognised payment methods had to do more work than any headline.

Our Approach

• Search first, and multi-service. Instead of a hero image with a "Book Now" button, the hero is the search component itself, with tabs for flights, Umrah, tours, hotels, visas and consultancy.
• Shortcut the most common searches. We named the routes travellers actually search and gave each a direct entry point.
• A page pattern per product. Flights get a search form, pilgrimage packages get a tier comparison, and tours get product pages, all built from one shared component set.
• A visible human in the loop. WhatsApp, a complaints line, phone support and enquiry forms stay within reach on every page.

What We Built

Search layer. A tabbed widget with full flight-search logic, covering one-way, round-trip and multi-city trips, passenger counts, cabin class, airport autocomplete and paired date pickers, plus service-specific variants for every product line. Below it sits a grid of twelve popular routes: Karachi to Islamabad, Lahore, Peshawar and Faisalabad domestically, and Dubai, Jeddah, Madinah, Bangkok, Kuala Lumpur, Abu Dhabi, Beijing and New York internationally.

Catalogue layer. Dedicated pages for flights, Umrah and Hajj, tours, hotels, visas and consultancy. Pilgrimage pages compare three package tiers with per-person pricing, stay length, room-sharing basis and a line-by-line inclusions checklist, with an enquiry form placed directly over the package banner.

Support layer. 24/7 WhatsApp access, a complaints and suggestions hotline, telephone support, a booking lookup portal for existing travellers, a newsletter for fare alerts, and a full set of corporate and legal pages.

Design Decisions

The red, white and near-black palette stands apart in a category dominated by blue, and red carries the conversion path from the header through every primary call to action to the highlighted package tier.

Package pages follow a familiar e-commerce rhythm: banner, tier comparison, inclusions, enquiry. Prices are shown per person with the room-sharing basis stated upfront, the detail that causes most disputes in pilgrimage travel and is usually buried in fine print.

The Results

The website replaced a brochure with a funnel built around how each product is actually bought.

• Intent captured, not deflected. The search component sits in the hero, so high-intent visitors start their journey immediately instead of landing on a generic contact form.
• Fewer steps to the most common journeys. Twelve named routes turn the most frequent searches into a single click.
• Better-qualified enquiries. Package pages that publish inclusions and room basis answer the questions families ask before they call.
• More ways to be found. Six service lines, twelve route pages and dedicated package pages create far more indexable entry points than a single services page.
• Lighter support load. A booking lookup and a dedicated complaints channel handle post-purchase questions that don't need an agent.

For an agency with two decades of reputation, the website now does what its phone lines always did: it turns interest into conversations, and conversations into bookings.